- Business
- Subscription meal kits sold through gym partners
- Strength
- Gym partners provide distribution at low acquisition cost
- Gating issue
- Margin after delivery is unproven below 2,000 orders a week
- Revenue quality
- Only four months of churn data
- Capital fit
- Grant or angel-led round before institutional money
- What does one delivery cost at 500, 1,000 and 2,000 orders?
- Which gym partners have signed, and on what terms?
- What is month-six retention for the first cohort?